KETNIPZ CHARACTER
COMPETITON 2024
NEW ‘BEAN’ COSTUME DESIGN
... IDEATION
... ILLUSTRATION
... CHARACTER DESIGN
A competition held by the brand Ketnipz, asked designers to create a new character costume for their iconic ‘Bean’, coming up with an idea which fits in with their cutesie brand persona. I had a week to determine and finalise my submission.
I illustrated the character as ‘Runner Bean’, linking the vegetable, sport, and original character name in a witty and humorous amalgamation of the three connotations. This idea played into the sweet nature of the brand image with kawaii stylisation, as well as awareness of what was going on at the time, with the Paris Olympics a couple months away.
final submitted costume DESIGN
The final design involved Bean dressed as a ‘runner bean’ vegetable, with a pair of little running shoes, as well as an 80s style sweat band. The design is completed with a first place medal for our winning athlete ‘Runner Bean’. The design didn’t win the competition, but I am still proud of the concept and execution.