‘ESCAPADE PICTURES’
ODITI ONLINE BRANDING BRIEF.
... LOGO DESIGN
... ILLUSTRATION
... MOCK UPS
... BRAND WORLD
I like to do open briefs in my spare time, and this was one from Escapade Pictures through the Oditi website. It required the designers to create a logo for the new production studio, producing TV and film. It was a short less than a week long brief so I had limited time to come up with a design.
The brief described the logo as needing to be an adventurous, dynamic design, something that draws audiences in. Also versatility where the logo must look great as a static image, and have potential for animation.
To come up with a concept, I knew I had to look at logos from film and TV which already existed, taking in what worked well for each, pointing out key design elements present.
To ideate, I first looked into the meaning behind the word escapade, then made links between key words and visual cues. Sketching up small ideas and reference imagery started to lead down a road of anticipation, adrenaline and adventure.
Final Presentation