‘BRANDOPUS INTERNSHIP’
DESIGNING PACKAGING, LOGOS, AND MORE...
... LOGO DESIGN
... ILLUSTRATION
... PACKAGING
... PHOTOSHOP
... MOCK UPS
... BRAND WORLD
I worked on client briefs, including creating a logo concepts for Service Bund, and packaging concepts for Tesco and Fry Light. This role involved creative brainstorming ideas and visuals for brands, and then build and bring them to life.
During this internship I developed a strong ability to brainstorm and create illustration for commercial purpose. Applications such as Photoshop, Illustrator and Procreate brought my visions to life.
THE SERVICE BUND BRIEF:
Service Bund wanted a logo for a new sub brand called ‘Food Flow: Europe’, a service which connected food suppliers and wholesalers across the whole process, to make the ‘flow’ of distribution simplified. The logo was to embody this concept, to which I came up with a few concepts to reflect this.
Fry Light came to BrandOpus for a spruce up of the packaging of their spray bottle low cal spray, moving away from the emphasis on diet, but building more of a brand world. Below is some of my working process whilst I was on this project, I was unable to reach the end of this brief journey before leaving the internship, but it was a really fun brief to explore.
Final Concept
My final concept for the new label was depicting a new ‘Frylight Sphere’ inspired the common theme through all my ideas of feeling ‘the lightness’. Key sources of visual inspiration can be found on the final concept moodboard.